DEVELOPMENT OF BRAND PROMOTION STRATEGY. DEVELOPMENT OF PROJECT / COMPANY BRAND POSITIONING
- Making a full portrait of the target audience
- Making a list of first level competitors
- Description of niches / segments, determining the brand location relative to the niche map, detaching from competitors
- Assessment of the qualitative characteristics of the project
- Description of brand positioning structure
- SWOT brand analysis
- Highlighting unique brand characteristics
- Brand mapping
- Recommendations on the tonality of the brand communication field through advertising channels
CORPORATE IDENTITY DEVELOPMENT AND BRANDING
- Development of the corporate identity / brand, as well as guidelines for its use
- Development of a tactical brand promotion plan
- Project / company naming development
- Project / company brandbook developmen